If you're a B2B sales and marketing leader in the life sciences industry, data decay could be affecting your bottom line.
What is data decay?
Data decay refers to information in your CRM becoming inaccurate for a number of reasons. For example, people changing jobs, company mergers, and companies going out of business. According to HubSpot, the average rate of data decay industrywide is 22.5% annually.
And in the life sciences and biotech space, that number is even higher with the volatility seen over the last two years.
How can data decay be affecting your bottom line?
To put it simply, inaccurate emails lead to reduced deliverability and an increase in bounces, leaving you with less meetings, opportunities and deals.
What can you do to combat data decay?
First, a harsh audit of your CRM to validate data. And second, an ongoing prospecting effort. 24/7 365.
For more information on this topic or to have ever have Everrevv help combat data decay in your organization visit us at everrevv.com or click the button below to schedule an intro call with us!
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